Effective Date: November 10, 2024

M/S Finestilo (“Finestilo,” “we,” “us,” or “our”) deeply values the privacy of our customers and visitors. As a D2C brand run by a team of ecommerce buyers and tech enthusiasts, we understand the importance of protecting personal information. This Privacy Policy outlines how we collect, use, store, and share your information when you interact with us, including through our website [www.fiestilo.com]. We aim to clarify our data practices, ensuring you feel secure and well-informed while shopping with us.

This Privacy Policy applies to all website users, whether browsing or providing information directly by creating an account or placing an order. Please note, however, that this policy does not cover certain transactions, such as custom furniture orders or B2B bulk orders. These transactions are facilitated through third-party services, including Payoneer and Escrow.com, each of which maintains its privacy policies available on their respective websites.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. By using our website or providing your information, you agree to this Privacy Policy and our Terms of Use, consenting to our collection, use, and sharing of your information as described below.

Information We Collect

At Finestilo, we value your privacy and transparency. Here’s an overview of the data we collect and how we use it to enhance your experience with us.

1. Personal Information

We collect essential information that helps us process orders, secure your account, and tailor our services to your preferences:

• Contact Details: We collect your name, email address, shipping address, and phone number when you create an account, place an order, or use our B2B or custom furniture services.
• Account Credentials: Your username and password help you securely access and manage your Finestilo account.
• Purchase History: Information on past orders allows us to recommend products that align with your preferences and interests.

Social Media Interactions: While we do not track users on social media if you tag us, we may engage with your post by mentioning it in our stories. On occasion, we may offer a promotional coupon as a thank-you. However, we do not store social media data in our records.

2. Communications and Marketing

We use CRM systems like Zoho and Mailchimp to keep you informed about our latest products and offers. These tools allow us to send newsletters, promotional emails, and customized offers based on your preferences.

• Peer-to-Peer Offers: We may send personalized offers via email or phone. Rest assured, we do not share or sell your information to third parties.
• Generalized Analysis: Occasionally, we analyze general data patterns, such as customer demographics, to improve our marketing strategies. However, this analysis is entirely anonymized and does not include personal data.

3. Device and Usage Information

To optimize your experience, we collect some technical information when you interact with our website:

• IP Address and Browser Type: This helps us identify broad geographical regions and ensure our website is accessible and compatible across different devices.
• Site Interaction Data: We use Google Search Console to understand general user behavior, such as time spent on pages, without tracking individual users.

Advertising Interactions: If you interact with one of our social media ads, we may collect basic information like your name and contact details. This data is used solely to improve our ads and engagement.

4. Cookies and Tracking Technologies

To enhance your experience on our website, Finestilo uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help websites remember your preferences, track activity, and provide a more seamless browsing experience. Here’s how we use cookies, the types involved, and the benefits they offer.

What Are Cookies?

Cookies allow our website to recognize your browser and capture specific information based on your interactions. They can store data on language preferences, items in your cart, or pages you’ve viewed. While cookies do not contain personal data, they can be linked to information that identifies you when combined with other details you share.

Types of Cookies We Use

1. Essential Cookies: These cookies are necessary for the website to function and cannot be disabled in our system. They enable basic features, such as navigating pages and accessing secure areas.
2. Performance Cookies (Google Analytics): To understand how visitors use our site and improve its functionality, we use performance cookies powered by Google Analytics. These cookies collect anonymized data on page views, time spent on each page, bounce rates, and other usage statistics, allowing us to identify trends and enhance the user experience.
3. Functional Cookies: These cookies remember your preferences, such as language settings, so we can offer a more customized experience whenever you visit our site.
4. Advertising and Targeting Cookies: Occasionally, we use cookies that help us serve relevant ads. These cookies may collect general data like region or product interest based on your site activity. This information is not shared with any third parties.

Benefits and Purpose of Using Cookies

Using cookies offers several advantages, both for you as a visitor and for us as a website operator:

• Enhanced User Experience: Cookies enable features like auto-login, remembering cart contents, and adjusting content based on location, making your interactions smoother and more personalized.
• Performance Insights: Cookies allow us to understand which areas of the site are most popular or where visitors encounter issues, helping us optimize the content and layout for a better browsing experience.
• Customized Offers: Cookies can also help us show you promotions or recommendations based on your browsing activity, ensuring you see content relevant to your interests.

• Opt-Out Option: Most browsers allow you to control cookie settings, including accepting or rejecting cookies. Additionally, if you prefer not to be tracked by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-On. This extension ensures that data about your website visit is not sent to Google Analytics.

5. Email Campaign Insights

To refine our communications, we use Mailchimp’s tracking features to measure open rates and link clicks. This data helps us understand the effectiveness of our campaigns and enables us to deliver more relevant, personalized offers.

How Information is Used

At Finestilo, we use the information we collect to enhance your personal and meaningful experience with our products and services. Here’s how we handle your data:

1. Site Experience and Personalization: We use data such as browsing behavior, location, and customer preferences to provide a seamless, tailored experience on our site. That includes showing you products that align with your interests and optimizing site features to improve usability.
2. Customized Recommendations and Offers: To make your experience even more personalized, we analyze your purchasing habits and preferred product categories. Allowing us to recommend products and services that align with your unique tastes.
3. Direct Promotions and Discounts: By understanding your shopping preferences, we may also send personalized discounts or special offers directly to you through email or text messages. We prioritize peer-to-peer communication for these promotions, keeping your experience focused on your interests.
4. Personalized Newsletters: Our newsletter content is tailored to match your preferences and product interests. We categorize our customers into segments based on their likes, allowing us to send relevant updates, new arrivals, and special offers curated for each segment.
5. Security and Fraud Prevention: We take the security of our customers seriously. Personal data helps us identify and prevent fraudulent or illegal activities on our site. We have processes to protect our customers and operations if suspicious activity is detected.
6. Order Fulfillment and Customer Follow-Up: We’re committed to a smooth and satisfying purchase experience. After your order is delivered, our team may follow up via call or email to ensure product quality meets your expectations and to gather any valuable feedback.
7. Business Analytics and Product Development: Site usage trends and customer interest patterns provide insights that help us refine and expand our product offerings. By identifying popular products or emerging customer needs, we stay in tune with market trends and continuously improve our collections.

Information Disclosure

At Finestilo, we prioritize the confidentiality of your information. We only disclose personal information under specific circumstances where it is necessary or legally required, including the following scenarios:

1. Legal Compliance: We may disclose information to comply with applicable laws, regulations, or government requests or to protect the rights, property, and safety of Finestilo, our customers, or others. That includes sharing information in response to legal processes, such as subpoenas or court orders, or when required by law enforcement or regulatory agencies.
2. Changes in Business Ownership: In the event of a business transaction such as a merger, acquisition, or sale of assets, or if Finestilo undergoes any other change in control, your information may be disclosed to the new owners or partners. Any changes in data handling practices resulting from such transactions will be communicated clearly to our customers to ensure transparency and trust.

Finestilo doesn’t sell your personal information with third parties.

Links to Third-Party Websites and Services

Finestilo may include links to third-party websites, products, or services within our site for your convenience and to provide enhanced value. Please be aware that this privacy policy only applies to the practices and data collection on the Finestilo website. We do not control and are not responsible for the privacy practices of third-party websites or services that may be linked to or accessible from our site. Each third-party website or service operates under its privacy policies, which we encourage you to review before interacting with them or providing any personal information.

Our commitment to safeguarding your information extends solely to our platforms and services, and we advise caution and due diligence when navigating to external sites.

Data Retention

We value your privacy and strive to retain your personal information only as long as necessary. Customer data is maintained for up to three years following your last purchase. However, should you wish us to delete your data sooner, you are welcome to contact our customer support team. We will be happy to assist you in managing your information in a way that aligns with your preferences.

Data Security Measures

Protecting your personal information is a top priority for us. We have implemented robust security practices, including secure servers and encryption, to safeguard your data from unauthorized access, alteration, or disclosure. While we take all necessary measures, we encourage you to keep your account credentials safe and avoid sharing them with others. Working together, we can ensure that your information remains secure.

User Rights and Choices

We believe in empowering you with control over your data. As a user of our site, you have the right to:

• Access any personal data we hold about you
• Correct any inaccuracies in your data
• Request the deletion of your data
• Restrict or object to certain types of data processing
• Request a copy of your data in a structured format

If you wish to exercise these rights, please get in touch with us at customercare@finestilo.com. We are committed to assisting you and will make every effort to address your concerns promptly.

Additionally, you have the option to unsubscribe from our marketing communications. You can manage your preferences through our website or click the “unsubscribe” link in every email we send. This action will automatically remove you from our mailing list, reflecting your choices.

Children’s Privacy

Our services are not intended for individuals under 16, and we do not knowingly collect personal information from minors. If we become aware that we have inadvertently gathered data from a user under 16, we will take steps to delete this information promptly. Please get in touch with us if you have any concerns about children’s privacy on our site.

International Data Transfers

We do not transfer your personal information internationally. All data processing occurs within the borders of the country where you reside, ensuring your information complies with local regulations.

Data Breach Procedures

While committed to security, we have comprehensive plans to address potential data breaches. In the rare event of a breach, we would promptly inform any affected users and take all necessary actions to minimize risks and secure your information.

Policy Updates

We are committed to keeping our privacy practices transparent and up-to-date. Should we make any significant changes to this policy, we will email you a summary of the main updates. You may also visit our Privacy Policy page anytime to stay informed of the latest adjustments.

Contact Us

If you have any questions or wish to exercise any of your right please feel free to reach out to us.

Email: customercare@finestilo.com

Address: Shop No 5, Purani Mandi, Buddhi Mai Chowk, Near Budhhi Mai Temple, Opp Jamna Das School.

Phone: +91 9897938583